Spam triggers
Maksym Olkhovskyi avatar
Written by Maksym Olkhovskyi
Updated over a week ago

Understanding how your emails are received and how they might be perceived as spam is essential for any successful email outreach. Spam triggers are those specific clues or signs that can suggest to Email Service Providers (ESPs) like Gmail or Outlook that your email might not be welcome.

ESP systems are capable of identifying and filtering out spam emails, thereby ensuring that only legitimate emails reach the intended recipient. Folderly, on the other hand, provides valuable insights on the triggers that cause emails to be flagged, enabling users to take necessary corrective actions.

Spam triggers are categorized into 4 types:

  • Mailbox - Mailbox triggers are based on the sender's reputation. If a mailbox sends spam or violates best practices, ESP may block or flag emails.

  • Template - Template triggers relate to the content or structure of the email template itself. If users mark emails with similar content as spam, ESP may block these emails.

  • Domain - Domain triggers are related to the reputation of the sender's domain. If a domain frequently sends spam or does not follow best practices, the email service provider (ESP) may block or flag emails from that domain.

  • IP - IP triggers are related to the sender's IP address. If an IP address is associated with sending large amounts of spam or malicious content, it may be blacklisted, resulting in blocked and legitimate emails.

Let's dive a bit deeper into what Folderly provides:

1) Message from Gmail (or any other ESP):

This is the original feedback or message you receive from the ESP when your email is flagged or identified as spam. This message is valuable because it comes directly from the source that flagged the email, giving you insights into the potential problem.

2) Affected email templates:

Some of the templates may inadvertently contain elements that trigger spam filters. By identifying which templates are problematic, you can then modify or replace them to ensure future emails aren't flagged.

3) Reasons:

This section explains the specific reasons why an email was flagged. It is crucial to understand these reasons in order to troubleshoot and refine email campaigns.

4) How to resolve:

Prevention is better than cure. Folderly provides a list of corrective actions that help you proactively address issues and improve their email deliverability.

To wrap it up, these spam triggers are essentially the red flags ESPs look out for. With Folderly's insights, you've got a clear map to understand, address, and sidestep these issues, ensuring your emails land right where you want them: in the recipient's inbox.

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