If you encounter low e-mail opening rates, the first thing you should pay attention to is the spam problem. You can check now what the status of your domain is and what percentage of e-mails fall into the spam folder. If the state of your domain is at a bad level, we will let you know about this in the "Spam triggers" tab in your account.
These two messages indicate that you have a reputation problem. In other words, a lot of people are marking your messages as spam:
1. Your account had been sending multiple messages identified as spam in the past. This affects the reputation of your upcoming messages.
2. Similar messages had been marked as spam in the past. That is why your current message being similar to them is also marked as spam.
If your email is flagged with either of these messages, your reputation is in the danger zone. You need to consider launching an immediate course correction with a re-engagement campaign, pruning your list of bad or non-responsive email accounts, and generally improving your reputation among subscribers.
It could be that the Gmail spam filters are trapping your email because of deceptive subject lines. Could be because the unsubscribe link is small or hard to find, making it easier for subscribers to mark messages as spam.
Include instructions on how to unsubscribe, even if that's just "please let me know if you want to be taken off this list". Recipients are lazy and are often embarrassed to ask to be removed, so they just click on "This is Spam", which lowers your reputation and teaches Gmail's filters that messages from this mailbox should land in the spam folder. Letting them know that it's OK to opt out will encourage many to do the better thing and ask.
Below you may find some recommendations on how to avoid such blockings:
Avoid spammy hype like lots of exclamation marks or wording like "You must read this", "Don't miss out", etc.
Immediately remove email addresses that bounce. Repeated sending to dead email addresses will reduce your reputation
Don't hide links under tiny graphics or use white text on a white background
Avoid sending messages that are mostly graphics
Don't use spam words
Do not combine email marketing and cold outreach on the same domain.
Do not use shortened links
Keep your limits on each email
Validate your lead lists
Polish DNS
Don't use emojis
Don't use long links
Don't overload your signature with pictures, phone numbers, GIFs, etc.
Avoid anything else that Spammers might do!
If you have any questions, drop us a message in the chat.