Choosing the right name for your domain, particularly focusing on email deliverability, involves avoiding certain elements that may trigger spam filters or create a negative perception among recipients. Here’s a more detailed guide:
What You Can Use:
Brand Name or Relevant Keywords:
Ensure that your brand name or relevant keywords related to your business or industry are part of the domain name.
Choose words that have positive connotations or reflect your brand's values and image.
Top 5 trusted TLDs:
.com, .io, .co, .net, .org
What You Should Avoid:
Please don't forget to use hyphens and numbers unless necessary. These can be seen as spam indicators and are also harder to communicate verbally.
Avoid words that are often associated with spam, such as "free", "prize", "bonus", "buy", "promo", "sale", "opportunity", "info", "mail" etc.
Avoid difficult words to spell or pronounce to ensure clarity and communication.
Long Strings of Words:
Avoid concatenating too many words together, as this can look spammy and be difficult to remember (e.g., bestcheaplaptopsale.com).
Too generic names might lack uniqueness and may not stand out, which could impact brand recall.
TLDs Associated with Spam:
Be cautious with certain Top-Level Domains (TLDs) often associated with spam or malicious websites (e.g., .xyz, .info).
Similarity with Other Brands:
Avoid names too similar to existing brands or domains to prevent confusion and potential legal issues.
Using Misleading Words:
Ensure that the domain name doesn’t create false expectations about your offerings.
Domain Name Generators:
You can use domain name generators online to get ideas. Input keywords, and the generator will provide various combinations and available domain names.
Check the availability and research to ensure it is not similar to existing domain names, especially those with a bad reputation.
Availability on Social Media:
Check if the domain name or a similar handle is available on social media platforms to maintain brand consistency across the web.