Choosing the right name for your domain, particularly focusing on email deliverability, involves avoiding certain elements that may trigger spam filters or create a negative perception among recipients. Here’s a more detailed guide:
What You Can Use:
Brand Name or Relevant Keywords:
Ensure that your brand name or relevant keywords related to your business or industry are part of the domain name.
Positive Connotations:
Choose words that have positive connotations or reflect your brand's values and image.
Top 5 trusted TLDs:
.com, .io, .co, .net, .org
What You Should Avoid:
Special Characters:
Please avoid using hyphens and numbers. They can be spam indicators and are also more difficult to transmit verbally.
Spammy Words:
Avoid words that are often associated with spam, such as "free", "prize", "bonus", "buy", "promo", "sale", "opportunity", "info", "mail" etc.
Complex Spellings:
Avoid difficult words to spell or pronounce to ensure clarity and communication.
Long Strings of Words:
Avoid concatenating too many words together, as this can look spammy and be difficult to remember (e.g., bestcheaplaptopsale.com).
Generic Names:
Too generic names might lack uniqueness and may not stand out, which could impact brand recall.
TLDs Associated with Spam:
Be cautious with certain Top-Level Domains (TLDs) often associated with spam or malicious websites (e.g., .xyz, .info).
Similarity with Other Brands:
Avoid names too similar to existing brands or domains to prevent confusion and potential legal issues.
Using Misleading Words:
Ensure that the domain name doesn’t create false expectations about your offerings.
Additional Tips:
Domain Name Generators:
You can use domain name generators online to get ideas. Input keywords, and the generator will provide various combinations and available domain names.
Research:
Check the availability and research to ensure it is not similar to existing domain names, especially those with a bad reputation.
Availability on Social Media:
Check if the domain name or a similar handle is available on social media platforms to maintain brand consistency across the web.