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Navigating post-spam period: Best Practices
Navigating post-spam period: Best Practices

In this article, you will learn how to act after the spam period ends and your Folderly Score improves.

Maksym Olkhovskyi avatar
Written by Maksym Olkhovskyi
Updated over a week ago

Folderly Score Check

Before taking any action, make sure your Folderly Score has fully recovered back to 100.

Reactivating Campaigns

If you previously paused your email campaigns due to a lower Folderly score, now's the time to reactivate them. However, it's essential to be cautious and not rush into sending a large volume immediately.

  • Day 1. Start by sending out 50 emails using your outreach tool. This number is conservative to ensure you don't shock your system or the recipient's mail servers. When you reach this stage, ensure you spread out the sending of these emails. Allow a delay of 180-200 seconds between each email to prevent overwhelming any systems and to appear less like automated spam.

  • Day 2 - Day 7. Increase your sending limit by 10-20 emails. For example:

    • Day 2: 65 emails

    • Day 3: 80 emails

    • And so on until you get to 150 emails a day

  • Day 8 (150 emails daily). Before immediately increasing the number, consider the following suggestions:

    • Stabilization period. Maintain this 150-email limit for a few days. This pause will allow you to monitor and ensure everything is functioning correctly.

    • Monitoring domain behavior. During this stabilization period, keep a close eye on the performance and health of your domain. Check for any bounce rates, complaints, or other issues that might arise.

  • Day 11: If, after monitoring for a few days at the 150-email threshold, Folderly Score is stable and you haven't encountered any significant issues you may then up your daily sending limit to 200 emails.

Our top priority is to maintain the health of your domain's reputation and ensure successful email delivery. To ensure success, it is crucial to customize the plan according to your specific requirements and consider your own findings.


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