In general, there are two types of email automation: outreach (cold) and email marketing (warm).
→ Outreach is when a company offers its products/services to another company without prior interest or subscription.
→ Email marketing is when the recipient has subscribed or is already a customer.
The primary aim of the outreach is to book an appointment with the sales team, while email marketing aims to inform about a new product or offer and persuade people to buy it. Outreach is typically used in B2B, while email marketing can be used for both B2B and B2C markets.
There have been some previous interactions
Book an appointment / present a product or service
Convert potential customers / keep current customers on board with the brand
Cold calls, cold emails, social media messages
Nurturing emails, calls, or social interactions
Woodpecker, Reply.io, QuickMail, Outreach, Smartreach, Salesloft, Apollo.io, etc.
Brevo, Sendgrid, Constant Contact, Mailchimp, Omnisend, Klaviyo, SendPulse, Elastic, etc.
Personalize the approach; show genuine and relevant interest
Reference past interactions and consistently provide value