Outreach or Email marketing?
Maksym Olkhovskyi avatar
Written by Maksym Olkhovskyi
Updated over a week ago

In general, there are two types of email automation: outreach (cold) and email marketing (warm).

→ Outreach is when a company offers its products/services to another company without prior interest or subscription.

→ Email marketing is when the recipient has subscribed or is already a customer.

The primary aim of the outreach is to book an appointment with the sales team, while email marketing aims to inform about a new product or offer and persuade people to buy it. Outreach is typically used in B2B, while email marketing can be used for both B2B and B2C markets.

Outreach

Email marketing

Relationship

None

There have been some previous interactions

Goal

Book an appointment / present a product or service

Convert potential customers / keep current customers on board with the brand

Channels

Cold calls, cold emails, social media messages

Nurturing emails, calls, or social interactions

Tools

Woodpecker, Reply.io, QuickMail, Outreach, Smartreach, Salesloft, Apollo.io, etc.

Brevo, Sendgrid, Constant Contact, Mailchimp, Omnisend, SendPulse, Elastic, etc.

Success Tip

Personalize the approach; show genuine and relevant interest

Reference past interactions and consistently provide value

Cold outreach initiates a new conversation while warm outreach maintains or rekindles an ongoing one.




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